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Welcome to Skincare Basics:

Your Clean Beauty 101 Class for all Skill Levels

By: Andee Robb

It's Back to School Season and Fall is the time when our skin needs to get back to basics. I don't know about you, but I've fallen out of a daily rhythm and my skin is showing the signs of summer well lived!

So, let's start a new routine for a new season ... or simply learn how to properly use skincare for the first time in our lives. This class comes in four easy steps with safer, seriously effective skincare.

The bell just rung, so it's time to get started! 🛎️

And here's the good news:

There is no final exam ... just extra credit for switching to safer.

Unleash the Power of Clean Skin:

WHY AM & PM FACE WASHING IS YOUR SUPERMOVE!

Hey there, fabulous friends!

Let's talk about a little ritual that packs a BIG punch – washing your face!

Whether you're a glow-getting goddess or a dapper dude, this step is your secret weapon for skin that's as fresh as a morning breeze and as smooth as a dance floor slide.

Benefits Galore!

1. Glorious Goodbye to Gunk:
Imagine saying 'adios' to the day's dirt, oil, and makeup – that's what washing does! A clean canvas is like a backstage pass to a flawless complexion.

2. Prevent Breakout Battles:
Tired of those surprise visitors (read: pimples)? Regular cleansing helps banish those blemishes and keeps acne at bay.

3. Age Gracefully:
Keep your skin's youthful vibe with regular cleansing. It's like giving your skin a time machine!

4. Product Power-Up:
Your serums and moisturizers perform their best on a clean slate. Let 'em shine!

Say NO to Nasties!

Avoid like a plague: Parabens (anything that starts with methyl- or ethyl- or ends in -paraben), Sulfates (SLS and SLES), BHT/BHA and artificial Fragrances (that's
Fragrance with a capital "F" ... the loophole label that can include a cocktail of up to 4,000 ingredients that never have to be disclosed to the FDA). These sneaky ingredients might be troublemakers in your cleanser. Opt for products that are as pure as your intentions.

Why the Double Dip – AM & PM?

Morning sunshine and evening moonbeams – both have their roles to play! In the AM, it's like a jolt of espresso for your face, prepping you for the day ahead. In the PM, it's like a cozy bedtime story, washing away the day's stress for a serene sleep.
So, whether you're a skincare rookie or a pro-level enthusiast, remember: washing your face is your daily dose of self-love.

It's like a mini spa session with all the benefits and none of the spa music! Ready, set, GLOW!

And promise me this – never, EVER sleep in your makeup. It's like sending your skin to a pillow fight with the enemy!

Toner vs. Essence:

THE DYNAMIC DUO FOR YOUR SKIN'S SYMPHONY!

Moving right along, radiant beauties and dapper gents!

Let's talk about a step that's like a VIP Pass to the skincare kingdom – the wondrous world of TONER and ESSENCE!

Toner or Essence – What's the Deal?

Imagine toner as your skin's BFF, balancing its pH levels after cleansing and giving it a splash of hydration. It's like a refreshing sip of water on a hot summer day!

Essence, on the other hand, is the superstar serum's sidekick, boosting hydration and prepping your canvas for the skincare symphony ahead.

You Can't Skip This Dance Routine

1. Pore-tightening Tango: Toner tightens those pesky pores, making them look smaller and less noticeable. That's right – smoother canvas, better masterpiece!

2. Hydration Waltz:
Essence showers your skin with a hydrating embrace, making it plump, radiant, and oh-so-touchable. Hello, dewy goddesses and glowing gods!

3. Prep and Prime:
Think of toner and essence as your skincare cheerleaders – they get your skin ready for the active ingredients in your serums and creams, ensuring they work their magic even better.

Ingredients: No-Nos for the Prep Step

Avoid these skincare villains like the plague – Hydroquinone and Benzoyl Peroxide. These nasties could rain on your skincare parade, so choose products with love and care.

How to Toner & Essence: The Ritual

After cleansing, pat your toner on like you're giving your face a million little high-fives. Then, let the essence melt into your skin with gentle pats – it's like your skin's morning hug!

So, my fabulous friends, let's raise our skincare wands (or cotton pads) and toast to the mighty toner and enchanting essence!

Let's keep our skin hydrated, happy, and ready to conquer the world, one radiant step at a time.

Serum Superheroes:

BECAUSE GOALS ARE REAL, AND SO ARE RESULTS!

Ok, radiant warriors and handsome heroes!

Time to explore the epic realm of skincare a bit further and talk about a step that's like a power-up in your quest for skin greatness – your SERUMS and TREATMENTS!

Goals? Concerns? Treat Your Skin!

Picture this: serums are like the caped crusaders of your skincare routine. Got specific concerns like fine lines, dark spots, or dullness? Say no more – serums come equipped with targeted ingredients that zoom in and tackle those foes head-on!

You Need This Potion of Perfection

1. Boss-level Ingredients:
Serums are packed with high concentrations of powerful ingredients that pack a punch! They're like the wizards of skincare, casting spells for ultimate radiance.

2. Results, Baby, Results:
If you're on a mission for visible change, serums are your sidekicks. They're all about delivering the goods and showing real, transformative results.

3. Your Very Own Magic Wand:
Got dark spots? Wave that serum wand. Dehydrated? A serum spell. These bottles of goodness are customized solutions, turning your skincare dreams into reality.

The Waiting Game: Post "Treat Step" Pause

Here's the golden rule, my skincare champions: after applying your serum or treatment, give it a 1-3 minute spotlight before bringing in the moisturizer troops. Why? So the serum can have its solo dance – full absorption mode activated!

Just Say No to Skincare Villains

Stay away from skincare villains like dyes, mineral oil (hello, petroleum's cousin), and harsh surfactants. They're the drama queens that irritate and dry out your skin – let's keep them off your guest list!

How to Serum & Treat: The Ritual

After cleansing and toning, let your serum glide on like a whispering secret – little drops of hope on your skin. Gently massage or pat, and let the transformation begin.

So, glow-getters and beauty believers, let's raise our imaginary serum swords and pledge to keep chasing those skin dreams!

Your goals are real, and so are the results. Embrace your inner superhero and let that skin shine, fierce and fabulous!

The time is now, Skin Guardians!

MOISTURIZING IS YOUR DAILY ARMOR FOR RADIANCE!

We've reached the fourth and final step in your quest for a clean routine!

Let's continue this skincare journey and talk about the unsung hero that's like a magical shield for your skin – the one and only DAILY MOISTURIZER!

Lock, Load, and Protect!

Imagine your skin as a masterpiece canvas, and all those amazing serums, treatments, and goodness you've applied are the vibrant colors that make it pop. What's the final touch that seals the deal? Your moisturizer! It's like that clear coat of varnish that locks in all the magic, keeping your canvas radiant and ready to conquer the day.

Your Skin: The Unsung Shield

Think about it – your skin is the largest organ of your body, and it's like your trusty shield, protecting your internal treasure trove from the world's hustle and bustle. UV rays, free radicals, pollution – they're like sneaky villains, and your moisturizer is the superhero that stands guard, ready to defend!

Skin Wellness: Inside and Out

If you're all about health and wellness on the inside – your heart, your lungs, your endocrine system – let's not forget your skin! It's not just about looking good; it's about feeling good and protecting the incredible machine that you are. Your skin acts like sponge to all that is around you ... and it deserves some mighty love that's big enough to match the tough job it has!

Ingredients: No Go for the Glow

Stay clear of skincare baddies like cyclic silicones, PEGs, petrolatum, and retinol in your daytime routine (especially when pregnant, nursing or soaking up the sun). Let's keep your skin party clean and free of harmful or questionable ingredients linked to cancer, infertility and allergies!

Moisturize Like a Pro: The Ritual

After your serum step, let your moisturizer do its thing. A little bit goes a long way ... somewhere between the size of a pea or almond is all you need. Smooth it on like a gentle hug for your skin – a comforting embrace that lasts all day long.
So, you fabulous protectors of your skin realm, let's raise our imaginary shields (or actual moisturizers) and toast to keeping our radiant armor intact!

Healthy inside and out – that's the superhero spirit!

Calling All Testosterone Makers:

A CLEANER SKINCARE GAME FOR A HEALTHIER YOU!

This post is for awesome dudes and skincare explorers!

It's time we had a chat about men's health – and your skincare routine! I know, I know, sometimes it's easy to overlook. But guess what? Clean, safe skincare isn't just for the ladies – it's a must for you too! Read these tips {or share them with a loved one} and see why you need to make those clean swaps.

Bottom line — men need safer products, too. Yep, you heard that right. And here's a stat-packed wake-up call that will make you rethink your skincare choices:

Stats That Speak Volumes

🔉 Men are 50% more likely to develop cancer in their lifetime than women.

🔉 Sperm counts have plummeted by a staggering 50% since 1970.

🔉 40% of reproductive issues are linked to men.

Yep, these numbers are real, and they’re a clear signal that it's time for change. But hey, change doesn't mean overhauling your entire routine overnight – we get it. That's why we're here to tell you that you can start with just two simple steps: CLEANSE and PROTECT.

Easy Does It – 2 Steps to Clean

1. Cleanse: A facial cleanser isn't just a 'chick thing.' It's the first step to a clean canvas, no fuss involved.

2. Protect: Think of this as your shield against the world – a good moisturizer keeps your skin healthy and your face looking sharp.Oh, and here's the kicker – currently, there's no standout leader in clean products for men. But guess who's stepping up to change that? Beautycounter! We see the need, and we're here to help you make those clean swaps and rock a healthier, safer routine.

So gents, it's time to invest in your health, your skin, and your future. Clean skincare isn't just a trend – it's a lifestyle choice that's all about looking after yourself, inside and out. Are you ready to step up and make a difference?

That's a Wrap on Clean Beauty 101!

If you've made it this far, you know I've dropped some serious skincare knowledge bombs in this class. But hey, if you need time to mull it all over, no worries – just bookmark this post, like a little gem in your browser.

Spread the Love, Earn the Perks!

Now, here's where it gets exciting! If you're ready to share MORE of this education (think: tutorials, makeup, bath & body care) with your nearest and dearest (and why wouldn't you – it's gold!), hosting a little clean beauty 101 event could earn you some MAJOR perks.

Imagine shopping Beautycounter for FREE and shopping for a cool 50% off! Yes, you read that right! Your family and friends deserve the safest in personal care, right? But hey, if you're just here to shop 'til you drop, I've got you too!

Click the "HEY, TEACH!" button below to snag a promo code for a fabulous 20% off your order. Or, if you're ready to dive even deeper into the clean beauty realm, our Loyalty Rewards Program, AKA the Band of Beauty, gives you 10% back in product credit and free shipping for orders over $100 for a full year. It's a win-win, my friends!

For the Education Enthusiasts

If you've been soaking up the knowledge without the shopping spree, I appreciate you BIG time! Share this post and help other clean curious souls find their way here. Let's spread the clean beauty movement far and wide!

The journey to clean, radiant skin is an exciting one, and I'm thrilled to be on it with you. Now, let's keep the clean beauty conversation going and let those skincare dreams shine!

xx,
Andee

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