Unveiling the Must-Have Lip Trends for Gen Z, Millennials, and Gen X

By: Andee Robb

Beauty trends evolve with time, and the world of lip colors is no exception to that rule. Whether you're a Gen Z trendsetter, a Millennial beauty enthusiast, or a Gen X style icon, this post is tailored just for you! I'm sharing the most captivating lip trends that will keep you ahead of the curve in your respective generations. As always, I'm here to bring you ingredient safety education along with everyday looks you'll love. Today, your Ingredient Spotlight is all about ALUMINUM. Now, get ready to pucker up and meet my favorite lip colors and innovative formulas from Beautycounter!

Gen Z Lip Trends: Bold, Eclectic, and Expressive

Gen Z is known for their fearless approach to fashion and beauty, and their lip trends are no different. Embrace your individuality with these vibrant lip trends:

a) Neon Love: Gen Z is all about making a statement, and neon lip colors are the perfect way to do it. Opt for electrifying shades like neon pink, lime green, or electric blue to create a bold and eye-catching look.

b) Glitter Bomb: Sparkle and shine with glitter-infused lip products. Whether it's a full-on glitter lip or a subtle touch of shimmer, this trend allows you to experiment and unleash your creativity.

c) Glossy Lips: Embrace the return of glossy lips, which provide a luscious, youthful appearance. Opt for clear gloss or explore shades like bubblegum pink or peachy coral for a fresh and dewy finish.

Millennial Lip Trends: Classic with a Modern Twist

Millennials appreciate a fusion of classic and contemporary styles, and their lip trends reflect this balanced approach. Here are a few lip trends to captivate your Millennial spirit:

a) Nude with an Edge: Elevate the classic nude lip by adding a touch of personality. Choose nude shades with undertones of mauve, terracotta, or dusty rose for a subtle yet distinctive look.

b) Berry Bliss: Berry-toned lips are a perennial favorite among Millennials. From deep cranberry to rich plum, these shades exude sophistication and complement a wide range of skin tones.

c) Matte Revolution: Matte lips continue to reign supreme in the Millennial beauty scene. Opt for long-lasting liquid lipsticks with a comfortable formula, offering a velvety finish in colors like mauve, brick red, or dusty pink.

Gen X Lip Trends: Timeless Elegance and Sophistication

Gen Xers appreciate timeless beauty and often gravitate towards polished and sophisticated lip trends. Here are a few lip trends that embody the Gen X spirit:

a) Red Royalty: A classic red lip never goes out of style. Choose a red shade that suits your skin tone, whether it's a fiery scarlet, a deep burgundy, or a vibrant cherry, to exude confidence and elegance.

b) Muted Mauves: Embrace the allure of mauve-toned lips for a sophisticated and refined look. Opt for shades like dusty rose, muted plum, or soft mauve to achieve an understated yet captivating lip color.

c) Sheer Perfection: Embrace the natural beauty of your lips with sheer lip tints or balms. Choose shades that enhance your lip color, providing a touch of moisture and a subtle hint of color for a polished finish.


Aluminum compounds are found in deodorant, antiperspirants, sunscreens, toothpaste, and lipsticks. MADE SAFE breaks down why heavy metal testing in cosmetics is the key to finding a safer formula.


Xennials are the micro-generation of people on the cusp of the Generation X and Millennial demographic cohorts. Andee is wearing Statement Maker Satin Lipstick from Beautycounter in Captivating.

Ready to get the lip look you love?

Beautycounter offers three innovative lip products that are rigorously screened against 23 safety endpoints and obsessively tested for heavy metal contaminants. Statement Maker Satin Lipstick is the newest line to join the collection, launching on May16th and delivers full-coverage color with nourishing and conditioning benefits—no compromises necessary.

Every smooth stroke glides effortlessly over lips with a stunning slimline PCR tube for a bold satin finish. Beautycounter remains strongly committed to our responsible sourcing program with ECOCERT-certified organic vanilla from Madagascar, which gives this lipstick its signature sweet scent.

Plus, this formula includes lush ingredients like açai fruit oil, shea and mango butter, and plant-based waxes that leave lips feeling smooth and supple. It's lipstick that really cares.

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